Libro Brand Champions: How Superheroes Bring Brands to Life De I. Buckingham

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Formato

Libro Físico

Editorial

Palgrave Macmillan

Autor

I. Buckingham

Año

2011

Idioma

Inglés

N° páginas

256

Encuadernación

Tapa Dura

ISBN

0230220320

ISBN13

9780230220324

N° edición

2011

Categorías

Brand Champions: How Superheroes Bring Brands to Life

I. Buckingham (Autor) · Palgrave Macmillan · Tapa Dura

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Reseña del libro "Brand Champions: How Superheroes Bring Brands to Life"

A case-study based guide which showcases the individuals within organizations who nurture and sustain brands and bring them to life through their everyday performance. Critical enough to remain credible yet overwhelmingly positive, it is a charismatic illustration of how to achieve true brand engagement.