Name: All-Inclusive tv: How Booming Brands are Reimagining tv Advertising (en Inglés)
Price: 405.87 MXN
Availability: InStock
Author: Chuck Hengel
ISBN: 9781642252828

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portada All-Inclusive tv: How Booming Brands are Reimagining tv Advertising (en Inglés)

Formato

Libro Físico

Editorial

Advantage Media Group

Autor

Chuck Hengel

Año

2021

Idioma

Inglés

N° páginas

150

Encuadernación

Tapa Blanda

ISBN13

9781642252828

Categorías

All-Inclusive tv: How Booming Brands are Reimagining tv Advertising (en Inglés)

Chuck Hengel (Autor) · Advantage Media Group · Tapa Blanda

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Origen: Estados Unidos (Costos de importación incluídos en el precio)

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Reseña del libro "All-Inclusive tv: How Booming Brands are Reimagining tv Advertising (en Inglés)"

IS TELEVISION ADVERTISING YOUR NEXT BOLD MOVE? Americans are watching more video content than ever--nearly six hours a day on average. A closer look at how audiences are consuming content reveals that video is a broad category including streaming, digital, and linear TV and that these alternatives are much more integrated than many acknowledge. All-Inclusive TV reframes the conversation about video content to prove that traditional TV inventory not only fits within the current media marketplace but retains the power to transform brands and businesses beyond expectation. Chuck Hengel shows how data science, automation, and artificial intelligence help linear TV measure and optimize ad campaigns, achieve the accountability sought by modern marketers, and create a targeted, rich advertising opportunity. If you're trying to build a brand, gain visibility, or attract new customers, linear TV continues to be a smart bet for the big impact it can have on both performance marketing and brand building.