Name: Audience Engagement in the Performing Arts: A Critical Analysis (en Inglés)
Price: 2355.87 MXN
Availability: InStock
Author: Walmsley, Ben
ISBN: 9783030266554

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portada Audience Engagement in the Performing Arts: A Critical Analysis (en Inglés)

Formato

Libro Físico

Autor

Ben Walmsley

Editorial

Palgrave MacMillan

Idioma

Inglés

N° páginas

248

Encuadernación

Tapa Blanda

Dimensiones

21.0 x 14.8 x 1.5 cm

Peso

0.34 kg.

ISBN13

9783030266554

Categorías

Aspectos generales del arte
Artes escénicas
Estudios sobre medios

Audience Engagement in the Performing Arts: A Critical Analysis (en Inglés)

Ben Walmsley (Autor) · Palgrave MacMillan · Tapa Blanda

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Origen: Estados Unidos (Costos de importación incluídos en el precio)

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Reseña del libro "Audience Engagement in the Performing Arts: A Critical Analysis (en Inglés)"

This book explores the concept of audience engagement from a number of complementary perspectives, including cultural value, arts marketing, co-creation and digital engagement. It offers a critical review of the existing literature on audience research and engagement, and provides an overview of established and emerging methodologies deployed to undertake research with audiences. The book focusses on the performing arts, but draws from a rich diversity of academic fields to make the case for a radically interdisciplinary approach to audience research. The book's underlying thesis is that at the heart of audience research there is a mutual exchange of value wherein audiences ideally play the role of strategic partners in the mission fulfilment of arts organisations. Illustrating how audiences have traditionally been side-lined, homogenised and vilified, it contends that the future paradigm of audience studies should be based on an engagement model, wherein audiences take their rightful place as subjects rather than objects of empirical research.