Name: Commercial Advertising (Rle Advertising) (Routledge Library Editions: Advertising) (en Inglés)
Price: 968.67 MXN
Availability: InStock
Author: Russell Thomas
ISBN: 9781138971158

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portada Commercial Advertising (Rle Advertising) (Routledge Library Editions: Advertising) (en Inglés)

Formato

Libro Físico

Editorial

Routledge Chapman Hall

Autor

Russell Thomas

Idioma

Inglés

Encuadernación

Tapa Blanda

ISBN13

9781138971158

Commercial Advertising (Rle Advertising) (Routledge Library Editions: Advertising) (en Inglés)

Russell Thomas (Autor) · Routledge Chapman Hall · Tapa Blanda

Libro Físico

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Reseña del libro "Commercial Advertising (Rle Advertising) (Routledge Library Editions: Advertising) (en Inglés)"

The Lectures forming the main part of this volume were presented at the London School of Economics and Political Science and, collected, purport not to be a working textbook of Advertising, but rather a statement of practical principles. Every opportunity has been taken to illustrate, with examples described from actual practice, the theories propounded. The business of Advertising still suffers from the prejudices created by earlier misconduct. But Advertising has become a necessity: anyone who wants to do business on a large scale must advertise in some way. Commercial Advertising examines how this state of affairs came about, and how businesses conduct their Advertising in the modern age. First published in 1919.