Compartir
Demystifying Corporate Branding: An Innovative Guide Rooted in Real-Life Examples (en Inglés)
Jose Ignacio Monrabal
(Autor)
·
Independently Published
· Tapa Blanda
Demystifying Corporate Branding: An Innovative Guide Rooted in Real-Life Examples (en Inglés) - Monrabal, Jose Ignacio
$ 465.30
$ 775.50
Ahorras: $ 310.20
Elige la lista en la que quieres agregar tu producto o crea una nueva lista
✓ Producto agregado correctamente a la lista de deseos.
Ir a Mis Listas
Origen: Estados Unidos
(Costos de importación incluídos en el precio)
Se enviará desde nuestra bodega entre el
Lunes 22 de Julio y el
Martes 30 de Julio.
Lo recibirás en cualquier lugar de México entre 1 y 3 días hábiles luego del envío.
Reseña del libro "Demystifying Corporate Branding: An Innovative Guide Rooted in Real-Life Examples (en Inglés)"
Rediscover an increasingly complex field in terms you already know: yourself! With Demystifying Corporate Branding, you come away with an original approach that brings branding down to earth.WHAT MAKES THIS BOOK DIFFERENT FROM OTHER BOOKS?This book's original and innovative approach shows that the complex processes behind corporate branding aren't really so different from the techniques you use all the time in your everyday life. In this refreshing, wholly relatable guide, you'll see how your own experience can shed light on the ways brands go about developing identity and managing corporate reputation.This is not a guide to personal branding; it's a practical and enlightening analysis of how both companies and individuals develop and express their identity, based on life purpose, values, values, methods of communication, and the experience they deliver. By steadily drawing on real-life examples and everyday experience, this guide provides a clear-cut and still profound overview of the fundamentals of corporate branding in terms that anyone can grasp.WHO IS THIS BOOK INTENDED FOR?Demystifying Corporate Branding is perfect for professionals who are just getting started in the field, and anyone studying or working in communications, advertising, design, marketing, sales, human resources, corporate strategy or other business-related disciplines. More experienced branding professionals will come away with a fresh take on a standard topic and a new perspective on their work.This quick guidebook allows you to gain a solid understanding of the world of corporate branding without getting lost in the details. And it may very well show you that you actually know more about corporate branding than you think!CONTENTSBrand Values and PurposeBrand AwarenessBrand Visual Expression (Brand Identity Design)Brand Verbal ExpressionTone of VoiceBrand ConsistencyBrand GuidelinesMarketing ChannelsBrand ExperienceBrand ReputationBrand PreferenceBrand ManagementBrand ProtectionPersonal BrandsReputation ManagementCreativity in CommunicationsEthical Principles in BrandingCorporate Brand Management Disciplines
- 0% (0)
- 0% (0)
- 0% (0)
- 0% (0)
- 0% (0)
Todos los libros de nuestro catálogo son Originales.
El libro está escrito en Inglés.
La encuadernación de esta edición es Tapa Blanda.
✓ Producto agregado correctamente al carro, Ir a Pagar.
