Name: Digital Stone Age: How the World's Most Successful Advertisers Use Traditional Thinking and Innovation to Drive Growth (en Inglés)
Price: 406.91 MXN
Availability: InStock
Author: Durrant, Bill
ISBN: 9781734187243

Envío gratis

portada Digital Stone Age: How the World's Most Successful Advertisers Use Traditional Thinking and Innovation to Drive Growth (en Inglés)

Formato

Libro Físico

Autor

Bill Durrant

Editorial

Exverus Media

Idioma

Inglés

N° páginas

156

Encuadernación

Tapa Blanda

Dimensiones

22.9 x 15.2 x 0.8 cm

Peso

0.22 kg.

ISBN13

9781734187243

Categorías

Digital Stone Age: How the World's Most Successful Advertisers Use Traditional Thinking and Innovation to Drive Growth (en Inglés)

Bill Durrant (Autor) · Exverus Media · Tapa Blanda

Libro Nuevo

$ 406.91

$ 678.18

Ahorras: $ 271.27

40% descuento

Envío normal

Origen: Estados Unidos (Costos de importación incluídos en el precio)

Se enviará desde nuestra bodega entre el Lunes 22 de Julio y el Martes 30 de Julio.

Lo recibirás en cualquier lugar de México entre 1 y 3 días hábiles luego del envío.

Reseña del libro "Digital Stone Age: How the World's Most Successful Advertisers Use Traditional Thinking and Innovation to Drive Growth (en Inglés)"

New Mid-COVID 2nd Edition for 2021! Marketers often suffer from the misconception that to create effective advertising they must either become a modern, fully digital marketer, or double down on traditional marketing channels from the past. But is this type of black and white thinking really what drives extraordinary brand growth?In a smart, easy to read guide, Bill Durrant proves that to create the most effective advertising in the 20's, the secret is balance. We are living in a rare inflection point in how media and advertising are consumed: The Digital Stone Age.In this new, COVID-era edition of Digital Stone Age, you will: - Learn why right now is a golden age in advertising effectiveness- Uncover the Six Stories modern marketers tell themselves, and the truth behind them that the world's smartest advertisers know- Find the motivation behind many 100% "traditional" and 100% "digital" advertisers, and why both are leaving money on the table- Create an argument for advertising that even the most marketing-averse board can get behind- Become the confident voice your brand needs to cut through the marketing hype and focus on advertising that works