Compartir
Emarketing: Digital Marketing Strategy (en Inglés)
Frost Raymond,Fox Alexa K.,Daugherty Terry (Autor)
·
Routledge
· Tapa Blanda
Emarketing: Digital Marketing Strategy (en Inglés) - Frost Raymond,Fox Alexa K.,Daugherty Terry
$ 2,764.94
$ 4,608.23
Ahorras: $ 1,843.29
Elige la lista en la que quieres agregar tu producto o crea una nueva lista
✓ Producto agregado correctamente a la lista de deseos.
Ir a Mis Listas
Origen: Estados Unidos
(Costos de importación incluídos en el precio)
Se enviará desde nuestra bodega entre el
Jueves 25 de Julio y el
Lunes 05 de Agosto.
Lo recibirás en cualquier lugar de México entre 1 y 3 días hábiles luego del envío.
Reseña del libro "Emarketing: Digital Marketing Strategy (en Inglés)"
eMarketing, 9th edition, equips students with the solid foundation in digital marketing required to excel in practice and "think like a marketer".The book connects digital marketing topics with the traditional marketing framework, making it easier for students to grasp the concepts and strategies involved in developing a digital marketing plan. With a strategic approach that focuses on performance metrics and monitoring, it is a highly practical book. The 9th edition has been fully updated to include the most cutting-edge trends and topics, including SEO, customer experience, digital media consumption, analytics, big data and AI, and diversity and ethics. Case studies and examples have been updated across the book to demonstrate marketing practice in real organizations globally. Pedagogical features support the theoretical foundation throughout, incorporating "success stories" and "let's get technical" boxes, as well as activities at the end of each chapter, to aid students in their understanding of, and ability to execute, successful digital marketing strategies.Highly regarded and comprehensive, this textbook is core reading for undergraduate students studying digital marketing and digital business. Online resources include PowerPoint slides and a test bank.