Name: Ethics in Public Relations: A Guide to Best Practice (pr in Practice) (en Inglés)
Price: 1513.80 MXN
Availability: InStock
Author: Patricia J. Parsons
ISBN: 9780749476625

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portada Ethics in Public Relations: A Guide to Best Practice (pr in Practice) (en Inglés)

Formato

Libro Físico

Editorial

Kogan Page

Autor

Patricia J. Parsons

Año

2014

Idioma

Inglés

N° páginas

208

Encuadernación

Tapa Dura

ISBN13

9780749476625

N° edición

Ethics in Public Relations: A Guide to Best Practice (pr in Practice) (en Inglés)

Patricia J. Parsons (Autor) · Kogan Page · Tapa Dura

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Origen: España (Costos de importación incluídos en el precio)

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Reseña del libro "Ethics in Public Relations: A Guide to Best Practice (pr in Practice) (en Inglés)"

Ethical practice in any professional discipline is guided by age-old philosophical perspectives, but its modern parameters are continually evolving. Ongoing developments in technology, social media and social contexts mean that public relations and its practices in particular are constantly changing, and so are the ethical questions faced by practitioners in the field. Ethical questions and dilemmas are inherent to public relations, and ensuring that practitioners operate ethically is fundamental to both the professionalism and credibility of the field. Engaging and accessible, Ethics in Public Relations offers a lively exploration of the key ethical concerns present in the public relations world today by way of practical tips and guidance to support those in PR and corporate communications. It covers topics including the roles which lies, truth and honesty play; utilitarianism; practising respect and morality; authorship; conflicts of interest; PR and the corporate ethics programme; moonlighting; the impact of whistleblowing and more.Written by a leading academic in the field, this fully updated third edition of Ethics in Public Relations includes an entirely new chapter on the uses of ethics in social media, covering topical issues such as blogger engagement and the relationship between employee social media activity and organizational reputation.