Name: Exchange Behavior in Selling and Sales Management (en Inglés)
Price: 3900.40 MXN
Availability: InStock
Author: Sheng, Peng
ISBN: 9781138465961

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portada Exchange Behavior in Selling and Sales Management (en Inglés)

Formato

Libro Físico

Autor

Peng Sheng

Editorial

Routledge

Idioma

Inglés

Encuadernación

Tapa Dura

ISBN13

9781138465961

Categorías

Gestión de ventas y marketing
Investigación de mercado

Exchange Behavior in Selling and Sales Management (en Inglés)

Peng Sheng (Autor) · Routledge · Tapa Dura

Libro Físico

$ 3,900.40

$ 6,500.67

Ahorras: $ 2,600.27

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Origen: Reino Unido (Costos de importación incluídos en el precio)

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Reseña del libro "Exchange Behavior in Selling and Sales Management (en Inglés)"

Exchange Behavior in Selling and Sales Management presents a pragmatic and easy-to-implement framework for the successful operation of selling and sales management. Focused specifically on the value-exchange behavior of buyers and sellers, the book is composed of eight fundamental building blocks, which provide: A revolutionary framework to describe the dynamics of consumer and organizational buying processes A scientific, analytical approach to the personal elements in selling A much needed insight into the personal interactions between buyers and sellers, both the implicit and explicit A new and unique structure which integrates psychographic data mining and modeling techniques in a sales context, for the first time Exchange Behavior in Selling and Sales Management reflects selling and sales management practices within the field, based upon the extensive experience of the authors and other contributors. It is essential reading for advanced students, practitioners and researchers in sales and marketing.