Name: Fashion Branding and Consumer Behaviors: Scientific Models (International Series on Consumer Science) (en Inglés)
Price: 2740.50 MXN
Availability: InStock
Author: Tsan-Ming Choi
ISBN: 9781493902767

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portada Fashion Branding and Consumer Behaviors: Scientific Models (International Series on Consumer Science) (en Inglés)

Formato

Libro Físico

Editorial

Springer Verlag Gmbh

Autor

Tsan-Ming Choi

Idioma

Inglés

N° páginas

151

Encuadernación

Tapa Dura

ISBN13

9781493902767

Fashion Branding and Consumer Behaviors: Scientific Models (International Series on Consumer Science) (en Inglés)

Tsan-Ming Choi (Autor) · Springer Verlag Gmbh · Tapa Dura

Libro Físico

$ 2,740.50

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Origen: Estados Unidos (Costos de importación incluídos en el precio)

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Reseña del libro "Fashion Branding and Consumer Behaviors: Scientific Models (International Series on Consumer Science) (en Inglés)"

Fashion Branding and Consumer Behaviors presents eye-opening theory, literature review and original research on the mutual influence of branding strategies and consumer response. Contributors use multiple methods to analyze consumers' psychosocial needs and the extent that their fulfillment goes beyond the usefulness or value of the items they purchase as well as the fashion industry's means of communicating brand identity and enhancing brand loyalty. Along the way, these studies raise important questions about consumer behaviors, consumer welfare, environmental ethics and the future of consumer research. Included in the coverage: A symbolic interactionist perspective on fashion brand personality and advertisement response.Optimizing fashion branding strategies in a fluctuating market.An analysis of fashion brand extensions by artificial neural networks.Domestic or foreign luxury brands? A comparison of status- and non-status- seeking teenagers.The impact of consumers' need for uniqueness on purchase perception.How brand awareness relates to market outcome, brand equity and the marketing mix. A breakthrough volume on the complexities of how and why we buy, Fashion Branding and Consumer Behaviors will captivate researchers and practitioners in the fields of consumer psychology, marketing and economics.