Name: Hillstrom's Loyalty: Measuring Why it is So Hard to Grow a Business via Loyal Customers (en Inglés)
Price: 471.02 MXN
Availability: InStock
Author: Hillstrom, Kevin
ISBN: 9781519244758

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Formato

Libro Físico

Autor

Kevin Hillstrom

Editorial

Createspace Independent Publishing Platform

Idioma

Inglés

N° páginas

Encuadernación

Tapa Blanda

Dimensiones

22.9 x 15.2 x 0.5 cm

Peso

0.14 kg.

ISBN13

9781519244758

Categorías

Marketing

Hillstrom's Loyalty: Measuring Why it is So Hard to Grow a Business via Loyal Customers (en Inglés)

Kevin Hillstrom (Autor) · Createspace Independent Publishing Platform · Tapa Blanda

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Origen: Estados Unidos (Costos de importación incluídos en el precio)

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Reseña del libro "Hillstrom's Loyalty: Measuring Why it is So Hard to Grow a Business via Loyal Customers (en Inglés)"

Loyalty Programs. They are everywhere! And yet, companies keep going out of business. Ask any airline or retail brand for starters. If loyalty programs worked and it was more expensive to find a new customer than to retain a loyal customer, then wouldn't companies be succeeding at epic levels? Of course they would! But companies succeed or fail for other reasons, don't they? In "Hillstrom's Loyalty", Kevin Hillstrom explains why the customer journey from a first purchase to a loyalty is so long that companies are better off investing in new customers. Via modern analytics, Mr. Hillstrom demonstrates how the return on investment in loyal customers can be problematic.