Name: Impact of Product Involvement and Consumer Expertise on Online Consumer Review for Consumer Purchase Intention (en Inglés)
Price: 1140.81 MXN
Availability: InStock
Author: Fahad, MD Soud Al ; Tabassum, Sinin
ISBN: 9781636481593

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portada Impact of Product Involvement and Consumer Expertise on Online Consumer Review for Consumer Purchase Intention (en Inglés)

Formato

Libro Físico

Autor

MD Soud Al Fahad

Sinin Tabassum

Editorial

Eliva Press

Idioma

Inglés

N° páginas

100

Encuadernación

Tapa Blanda

Dimensiones

22.9 x 15.2 x 0.5 cm

Peso

0.15 kg.

ISBN13

9781636481593

Categorías

Atención al cliente

Impact of Product Involvement and Consumer Expertise on Online Consumer Review for Consumer Purchase Intention (en Inglés)

MD Soud Al Fahad (Autor) · Sinin Tabassum (Autor) · Eliva Press · Tapa Blanda

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Origen: Estados Unidos (Costos de importación incluídos en el precio)

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Reseña del libro "Impact of Product Involvement and Consumer Expertise on Online Consumer Review for Consumer Purchase Intention (en Inglés)"

High-low product involvement and high-low consumer expertise has impact on factor of online review (quality, quantity, and credibility) significantly and it has the effect on purchase intention of the consumer. The study created conceptual Model, which is adopted from the ELM model that considers expertise, involvement, perceived quality, quantity credibility of online consumer review and intent to purchase. This study found that the effect of review type (quality) on the intention of purchase was stronger for both experts and novice and both high-low involvement products. Depending on the level of involvement, the quantity of review on purchase intention increases but quantity of review on intention to purchase didn't differ under both low involvement & high expertise. Again, individuals rely on source credibility when product involvement is low. But the credibility of review didn't differ on the purchase of intention under low involvement and low expertise situation.