Name: Instabrain: The new Rules for Marketing to Generation z (en Inglés)
Price: 447.26 MXN
Availability: InStock
Author: Weise, Sarah
ISBN: 9781717836793

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portada Instabrain: The new Rules for Marketing to Generation z (en Inglés)

Formato

Libro Físico

Autor

Sarah Weise

Editorial

Bixa

Año

2019

Idioma

Inglés

N° páginas

236

Encuadernación

Tapa Blanda

Dimensiones

22.9 x 15.2 x 1.3 cm

Peso

0.32 kg.

ISBN13

9781717836793

Categorías

Economía conductista
Investigación de mercado

Instabrain: The new Rules for Marketing to Generation z (en Inglés)

Sarah Weise (Autor) · Bixa · Tapa Blanda

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Origen: Estados Unidos (Costos de importación incluídos en el precio)

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Reseña del libro "Instabrain: The new Rules for Marketing to Generation z (en Inglés)"

Move over Millennials, there's a new kid in town.Today, Generation Z (ages 13-24) outpaces Millennials by 3 million. They represent 40 percent of consumers and $44B in direct buying power. This generation is wielding their mighty influence on every other generation, in every industry. Yet marketing departments are still focusing on Millennial research and are missing the massive potential of Generation Z.This generation of digital natives is an entirely different type of consumer--one that you need a completely new type of marketing strategy to reach. How confident are you that you can connect and engage this audience in a way that will resonate?This book by internationally-acclaimed researcher and speaker Sarah Weise will teach you the new rules for marketing and brand-building for Generation Z. Packed with stories and insights from dozens of youth research projects, you'll find out what you need to know about how this next generation of customers wants to learn, transact, and engage with brands like yours.In InstaBrain, you will learn: - Where they go for different types of content- What draws them in- How they make a buying decision- What keeps them coming back- How to tailor your marketing strategy for this new generationIf you don't know this about Generation Z, you'll be out of business before you can say "IG."