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Key Issues for Management of Innovative Projects
Llamas, Bernardo ; Mazadiego, Felipe Luis ; Storch De Gracia, María Dolores (Autor)
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Key Issues for Management of Innovative Projects - Llamas, Bernardo ; Mazadiego, Felipe Luis ; Storch de Gracia, María Dolores
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Reseña del libro "Key Issues for Management of Innovative Projects"
This book gathers pioneering experiences based on the same concept: innovation. According to Schumpeter's research, there would be four types of innovations: product or service innovation (market introduction of a new type of good), process innovation (introduction of a new type of production), market innovation (introduction of a new market in a country or a new market structure), and innovation of matter (introduction of a new raw material). This book contains ten chapters organized in four main sections: (a) "Strategic Issues," (b) "Risk Management in Innovative Projects," (c) "Economic Issues and Financing Innovation," and (d) "Leadership and Teamwork."
