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Marketing and American Consumer Culture: A Cultural Studies Analysis
Arthur Asa Berger (Autor)
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Palgrave Macmillan
· Tapa Dura
Marketing and American Consumer Culture: A Cultural Studies Analysis - Arthur Asa Berger
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Reseña del libro "Marketing and American Consumer Culture: A Cultural Studies Analysis"
In this book, Arthur Asa Berger offers an introduction and critical overview of American consumer culture and Marketing and Advertising theories from a variety of critical, cultural studies perspectives. Condensing various courses and schools of thought into one concise, yet comprehensive work, Berger creates an indispensable resource for understanding critical discourse and semiotic approaches to Marketing and Advertising.
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