Media 2.0 (18): An Insider's Guide to Today's Digital Media World & Where It's Going (en Inglés)
Reseña del libro "Media 2.0 (18): An Insider's Guide to Today's Digital Media World & Where It's Going (en Inglés)"
Media 2.0 (18) is Peter Csathy's critically-acclaimed book that takes you on a journey of how technology has transformed the worlds of media and entertainment (what Csathy calls "Media 2.0"). Csathy's book -- which Variety calls "entertaining" "brilliant and compelling", Forbes calls "an invaluable guide", and Digiday calls "a must read" -- gives a detailed snapshot of today's worlds of Internet-driven over-the-top (OTT) video, music, virtual reality (VR), augmented reality (AR), and eSports. It also offers a glimpse into how artificial intelligence and blockchain technology will further transform the business. Csathy identifies today's leading players and innovators in Media 2.0, analyzes their strengths and risks, and names his "Fearless Five" companies that made the boldest and most audacious Media 2.0 moves in 2017. Csathy also lays out a detailed roadmap of where the Media 2.0 world is going in 2018 and beyond via his renowned "Top 10" predictions - and identifies concrete strategies and actions that readers can take to immediately leverage the power of Media 2.0. Throughout, Csathy features insights from leading Media 2.0 executives, investors and influencers via 20 exclusive interviews, and sprinkles in his trademark humor to make it all entertaining and engaging. The Consumer Electronics Association named "Media 2.0" an "Official Selection" of the 2018 CES show, and readers call "Media 2.0" their "new media bible." In the words of Victor Harwood, President of Digital Hollywood, "Media 2.0" is "a great read." "Media 2.0" is for anyone interested in the worlds of media, entertainment and technology -- experts and novices alike -- including executives, entrepreneurs, investors, influencers, press, artists, creators, consumers and students. Digital Hollywood's Victor Harwood sums it up by saying, "Whether you're a biz dev exec in a media company or a day-trader in tech, Peter's 'Media 2.0' will give you a strategic edge on your fiercest competitors."
