Name: Media Economics and Management (en Inglés)
Price: 2356.12 MXN
Availability: InStock
Author: Sathya Prakash Elavarthi, Sunitha Chitrapu
ISBN: 9781138505964

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portada Media Economics and Management (en Inglés)

Formato

Libro Físico

Editorial

Routledge Chapman Hall

Autor

Sathya Prakash Elavarthi, Sunitha Chitrapu

Idioma

Inglés

Encuadernación

Tapa Dura

ISBN13

9781138505964

Media Economics and Management (en Inglés)

Sathya Prakash Elavarthi, Sunitha Chitrapu (Autor) · Routledge Chapman Hall · Tapa Dura

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Reseña del libro "Media Economics and Management (en Inglés)"

This book offers a comprehensive understanding of key concepts and terms in media economics and management and explains their applications using relevant data. Beginning with a conceptual study of media markets, industry structures, firm behaviour, public policy, production, pricing and consumption choices in media industries, the book uses the framework to present an in-depth examination of the management of four major media industry sectors in India: newspaper publishing, television broadcasting, film and digital media industries. It also deals with two topics relevant across media business sectors: creative industries approaches and copyright issues. The book discusses the economic forces and factors that shape the workings of media industries and institutions in India to highlight trends in a business that is rapidly evolving, highly profitable and marked by regional, linguistic, economic and cultural diversity. This volume is a step towards formalising the emerging field of media economics and management within the discipline of mass communication and journalism as an area of research and education in India.An accessible guide to the basic principles and concepts of media economics and management, with illustrations from Indian and global media industries, this will be an essential resource for students, researchers and teachers of media and communication studies, media economics and management, political economy and sociology as well as for professionals in media industries.