Name: Modeling Markets: Analyzing Marketing Phenomena and Improving Marketing Decision Making (International Series in Quantitative Marketing) (en Inglés)
Price: 2752.73 MXN
Availability: InStock
Author: Peter S.H. Leeflang; Jaap E. Wieringa; Tammo H.A. Bijmolt; Koen H. Pauwels
ISBN: 9781493920853

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portada Modeling Markets: Analyzing Marketing Phenomena and Improving Marketing Decision Making (International Series in Quantitative Marketing) (en Inglés)

Formato

Libro Físico

Editorial

Springer

Autor

Peter S.H. Leeflang; Jaap E. Wieringa; Tammo H.A. Bijmolt; Koen H. Pauwels

Idioma

Inglés

N° páginas

422

Encuadernación

Tapa Dura

ISBN13

9781493920853

N° edición

2015th

Modeling Markets: Analyzing Marketing Phenomena and Improving Marketing Decision Making (International Series in Quantitative Marketing) (en Inglés)

Peter S.h. Leeflang; Jaap E. Wieringa; Tammo H.a. Bijmolt; Koen H. Pauwels (Autor) · Springer · Tapa Dura

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Reseña del libro "Modeling Markets: Analyzing Marketing Phenomena and Improving Marketing Decision Making (International Series in Quantitative Marketing) (en Inglés)"

This book is about how models can be developed to represent demand and supply on markets, where the emphasis is on demand models. Its primary focus is on models that can be used by managers to support marketing decisions.Modeling Markets presents a comprehensive overview of the tools and methodologies that managers can use in decision making. It has long been known that even simple models outperform judgments in predicting outcomes in a wide variety of contexts. More complex models potentially provide insights about structural relations not available from casual observations. In this book, the authors present a wealth of insights developed at the forefront of the field, covering all key aspects of specification, estimation, validation and use of models. The most current insights and innovations in quantitative marketing are presented, including in-depth discussion of Bayesian estimation methods. Throughout the book, the authors provide examples and illustrations. This book will be of interest to researchers, analysts, managers and students who want to understand, develop or use models of marketing phenomena.