Name: More ABCs of Strategic Communication: Thousands of terms, tips and techniques that define the professions (en Inglés)
Price: 865.21 MXN
Availability: InStock
Author: Litwin, Apr Fellow Prsa
ISBN: 9781504927406

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portada More ABCs of Strategic Communication: Thousands of terms, tips and techniques that define the professions (en Inglés)

Formato

Libro Físico

Autor

Apr Fellow Prsa Litwin

Editorial

Authorhouse

Idioma

Inglés

N° páginas

294

Encuadernación

Tapa Dura

Dimensiones

22.9 x 15.2 x 2.1 cm

Peso

0.60 kg.

ISBN13

9781504927406

Categorías

Obras de consulta
Educación
Gestión empresarial

More ABCs of Strategic Communication: Thousands of terms, tips and techniques that define the professions (en Inglés)

Apr Fellow Prsa Litwin (Autor) · Authorhouse · Tapa Dura

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Origen: Estados Unidos (Costos de importación incluídos en el precio)

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Reseña del libro "More ABCs of Strategic Communication: Thousands of terms, tips and techniques that define the professions (en Inglés)"

More ABCs of Strategic Communication -- Supplement to The ABCs is a prime example of quintessential teamwork. Like The ABCs, it is the go-to source for marketing and other strategic communication terms. Both ABCs represent the accomplishments of an incredibly talented team of outstanding strategic communication practitioners and counselors led by the commitment and dedication of senior editor Amy Ovsiew. Amy headed a team of nose-to-the-grindstone researchers and persuasive strategic writers and an award-winning graphics specialist. Together, we took a concept, honed it and produced major desk-top (computer) references that reviewers believe are standards for the industry -- the many disciplines that comprise the strategic communication professions. It all began when the first edition's senior editor Katie Hardesty raised the question, "Wouldn't it be great if there were a book of terms all communicators would find valuable?" That "outside-the-box" thinking, which included the unique approach of interspersing relationship marketing terms, tips and techniques throughout, has evolved into The ABCs of Strategic Communication and More ABCs. Like their companion The Public Relations Practitioner's Playbook for (all) Strategic Communicators (AuthorHouse - 2013), The ABCs books are jargon free and jam packed with communication ideas that work. What started as a 48-page booklet has grown to a combined 1,100 pages because the communication professions are so integrated and dependent on one another. The companion CD-ROM contains all of the 282 tips and techniques plus three supplemental strategic communication PowerPoints