Name: Persuasive Marketing: The use of NLP in Marketing & Advertising (en Inglés)
Price: 467.68 MXN
Availability: InStock
Author: Parry, Glyn ; Brackin, Jim
ISBN: 9781499155495

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portada Persuasive Marketing: The use of NLP in Marketing & Advertising (en Inglés)

Formato

Libro Físico

Autor

Glyn Parry

Jim Brackin

Editorial

Createspace Independent Publishing Platform

Idioma

Inglés

N° páginas

218

Encuadernación

Tapa Blanda

Dimensiones

22.9 x 15.2 x 1.2 cm

Peso

0.30 kg.

ISBN13

9781499155495

Categorías

Persuasive Marketing: The use of NLP in Marketing & Advertising (en Inglés)

Glyn Parry (Autor) · Jim Brackin (Autor) · Createspace Independent Publishing Platform · Tapa Blanda

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Origen: Estados Unidos (Costos de importación incluídos en el precio)

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Reseña del libro "Persuasive Marketing: The use of NLP in Marketing & Advertising (en Inglés)"

Persuasive Marketing - The use of NLP inMarketing & Advertising.Why do some advertising campaigns work and others fall flat?Behavioural Psychology demonstrates that we process marketing and advertising messages in the same way that we process interpersonal communication. This is because humans have built-in 'fixed action patterns' that produceconsistent, predictable responses. These 'fixed action patterns' are unconscious hard-wired shortcuts that help us make decisions, behave or act more efficiently.Many of these 'fixed action patterns' are well known in Neuro Linguistic Programming (NLP) and are used for creating rapid behavioural change. Perhaps it's not suprising that these exact same patterns are used in marketing and advertisingto increase acquisition, improve loyalty and reduce attrition.In effect these patterns make us more likely to behave in predictable ways.These patterns can be easily identified, measured and charted. This enables the effect of any form of advertising or marketing communication to be predicted.Persuasive Marketing will introduce you to these patterns and how to use them effectively.