Name: Quantitative Modelling in Marketing and Management, 2nd Edition (en Inglés)
Price: 4551.52 MXN
Availability: InStock
Author: Moutinho, Luiz ; Huarng, Kun-Huang
ISBN: 9789814696340

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portada Quantitative Modelling in Marketing and Management, 2nd Edition (en Inglés)

Formato

Libro Físico

Ilustrado por

Luiz Moutinho

Kun-Huang Huarng

Editorial

World Scientific Publishing Company

Autor

Moutinho, Luiz ; Huarng, Kun-Huang

Idioma

Inglés

N° páginas

568

Encuadernación

Tapa Dura

Dimensiones

22.9 x 15.2 x 3.2 cm

Peso

0.93 kg.

ISBN13

9789814696340

Categorías

Control de calidad y gestión de la productividad
Investigación de mercado
Matemáticas aplicadas

Quantitative Modelling in Marketing and Management, 2nd Edition (en Inglés)

Luiz Moutinho (Ilustrado por) · Kun-Huang Huarng (Ilustrado por) · World Scientific Publishing Company · Tapa Dura

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Reseña del libro "Quantitative Modelling in Marketing and Management, 2nd Edition (en Inglés)"

The field of marketing and management has undergone immense changes over the past decade. These dynamic changes are driving an increasing need for data analysis using quantitative modelling. Problem solving using the quantitative approach and other models has always been a hot topic in the fields of marketing and management. Quantitative modelling seems admirably suited to help managers in their strategic decision making on operations management issues. In social sciences, quantitative research refers to the systematic empirical investigation of social phenomena via statistical, mathematical or computational techniques.The first edition of 'Quantitative Modelling in Marketing and Management' focused on the description and applications of many quantitative modelling approaches applied to marketing and management. The topics ranged from fuzzy logic and logical discriminant models to growth models and k-clique models.The second edition follows the thread of the first one by covering a myriad of techniques and applications in the areas of statistical, computer, mathematical as well as other novel nomothetic methods. It greatly reinforces the areas of computer, mathematical and other modeling tools that are designed to bring a level of awareness and knowledge among academics and researchers in marketing and management, so that there is an increase in the application of these new approaches that will be embedded in future scholarly output.