Name: Rebranding Design (en Inglés)
Price: 570.40 MXN
Availability: InStock
Author: Debit, Johan
ISBN: 9781864707212

Envío gratis

Formato

Libro Físico

Editorial

Images Shenyang

Autor

Debit, Johan

Idioma

Inglés

N° páginas

304

Encuadernación

Tapa Dura

Dimensiones

27.9 x 22.4 x 2.8 cm

Peso

1.50 kg.

ISBN13

9781864707212

Categorías

Ilustración y arte comercial
Publicidad
Branding

Rebranding Design (en Inglés)

Debit, Johan (Autor) · Images Shenyang · Tapa Dura

Libro Físico

$ 570.40

$ 1,140.80

Ahorras: $ 570.40

50% descuento

Envío normal

Origen: Reino Unido (Costos de importación incluídos en el precio)

Se enviará desde nuestra bodega entre el Lunes 15 de Julio y el Miércoles 24 de Julio.

Lo recibirás en cualquier lugar de México entre 1 y 3 días hábiles luego del envío.

Reseña del libro "Rebranding Design (en Inglés)"

-Explores how to design for rebranding concepts that result in optimum commercial success Rebranding is a delicate exercise that can often have many pitfalls, both for the brand that ventures into such a project and for the agency who has been chosen to engage with this process. The business undergoing rebranding must ask the following questions: is this an appropriate time for such substantive work? Are we talking about a soft evolution or metamorphosis? Does this rebranding address a clearly identified problem, and can it represent a genuine asset for development? For designers, even if these questions remain central, other issues also arise: how to produce a distinctive project in the face of a profusion of branding works available online? How to produce relevant and appreciated work in a challenging economic and social environment? This book brings together some of the best rebranding projects in the world and addresses these key issues formally and with real substance. It places the crucial (and sometimes underestimated) role of the brand design into the developmental processes of companies, institutions or associations.