Name: Selling Your Value Proposition: How to Transform Your Business Into a Selling Organization (en Inglés)
Price: 1279.43 MXN
Availability: InStock
Author: Cindy Barnes; Helen Blake; Tamara Howard
ISBN: 9780749479916

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portada Selling Your Value Proposition: How to Transform Your Business Into a Selling Organization (en Inglés)

Formato

Libro Físico

Editorial

Kogan Page

Autor

Cindy Barnes; Helen Blake; Tamara Howard

Año

2017

Idioma

Inglés

N° páginas

232

Encuadernación

Tapa Blanda

ISBN13

9780749479916

N° edición

Categorías

Comunicación y presentación empresarial

Selling Your Value Proposition: How to Transform Your Business Into a Selling Organization (en Inglés)

Cindy Barnes; Helen Blake; Tamara Howard (Autor) · Kogan Page · Tapa Blanda

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Origen: Estados Unidos (Costos de importación incluídos en el precio)

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Reseña del libro "Selling Your Value Proposition: How to Transform Your Business Into a Selling Organization (en Inglés)"

A value proposition is created from the combination of a company's products and services, and the value gained by the customer. It is used to drive better business, and is essential to success for any business - without it, companies are at risk of losing customers and being drowned out in crowded marketplaces. Selling Your Value Proposition is a practical, user-friendly guide to establishing a streamlined customer-centric selling process to communicate and express value propositions, enabling companies to convey their value-creating stories to customers consistently. Featuring case studies and interviews with renowned business leaders and influencers, Selling Your Value Proposition demonstrates how value propositions adeptly position a business across a range of industries. The techniques and skills shared have all been honed through the authors' experience with more than 600 companies around the world, and clear, step-by-step guidelines will empower all readers to effectively focus their value propositions for competitive success.