Name: Serving All Urban Cunsumers: A Marketing Approach to Water Services in Low- And Middle-Income Countries: Book 6 - Sample Strategic Marketing Plan Indi (en Inglés)
Price: 385.04 MXN
Availability: InStock
Author: Sansom, Kevin
ISBN: 9781843800590

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portada Serving All Urban Cunsumers: A Marketing Approach to Water Services in Low- And Middle-Income Countries: Book 6 - Sample Strategic Marketing Plan Indi (en Inglés)

Formato

Libro Físico

Autor

Kevin Sansom

Editorial

Wedc

Idioma

Inglés

N° páginas

Encuadernación

Tapa Blanda

ISBN13

9781843800590

Categorías

Estudios del desarrollo
Economías emergentes

Serving All Urban Cunsumers: A Marketing Approach to Water Services in Low- And Middle-Income Countries: Book 6 - Sample Strategic Marketing Plan Indi (en Inglés)

Kevin Sansom (Autor) · Wedc · Tapa Blanda

Libro Físico

$ 385.04

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Origen: Reino Unido (Costos de importación incluídos en el precio)

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Reseña del libro "Serving All Urban Cunsumers: A Marketing Approach to Water Services in Low- And Middle-Income Countries: Book 6 - Sample Strategic Marketing Plan Indi (en Inglés)"

This sample strategic marketing plan (SMP) for Mombasa in Kenya has been completed as part of urban water sector marketing research that was lead by Water and Engineering Development Centre (WEDC) and IWE, Cranfield University and funded by DFID (UK). The purpose of the Mombasa urban water sector research was to test the strategic marketing methodology outlined in Wilson and Gilligan,1997. This publication serves as an example of strategic marketing approaches for the urban water sector that are set out in the following three guidance books that are published by WEDC: Serving All Urban Consumers A marketing approach to water services in low and middle-income countries Book 1: Guidance for government's enabling role Serving All Urban Consumers A marketing approach to water services in low and middle-income countries Book 2: Guidance notes for managers Serving All Urban Consumers A marketing approach to water services in low and middle-income countries Book 3: PREPP - utility consultation with the urban poor These publications can help assist in the development of plans to a) improve water services and increase service provision to all consumer groups and b) to ensure utilities are financially sustainable.