Name: Servitization Strategy: Delivering Customer-Centric Outcomes Through Business Model Innovation (en Inglés)
Price: 756.04 MXN
Availability: InStock
Author: Baines, Tim ; Ziaee Bigdeli, Ali ; Kapoor, Kawal
ISBN: 9783031454288

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portada Servitization Strategy: Delivering Customer-Centric Outcomes Through Business Model Innovation (en Inglés)

Formato

Libro Físico

Autor

Tim Baines

Kawal Kapoor

Editorial

Palgrave MacMillan

Idioma

Inglés

N° páginas

227

Encuadernación

Tapa Blanda

Dimensiones

23.4 x 15.6 x 1.4 cm

Peso

0.37 kg.

ISBN13

9783031454288

Categorías

Técnicas de gestión empresarial
Industria del sector servicios

Servitization Strategy: Delivering Customer-Centric Outcomes Through Business Model Innovation (en Inglés)

Tim Baines (Autor) · Kawal Kapoor (Autor) · Palgrave MacMillan · Tapa Blanda

Libro Físico

$ 756.04

$ 1,374.62

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Origen: España (Costos de importación incluídos en el precio)

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Reseña del libro "Servitization Strategy: Delivering Customer-Centric Outcomes Through Business Model Innovation (en Inglés)"

Competing through advanced services involves offering products-as-a-service, delivering outcomes for customers, and regularly earning revenue when customers get the results they value. This strategic move towards delivering outcomes can present many challenges for a firm. Part of the Palgrave Executive Essentials series, this book introduces outcome-based business models as Advanced Services Business Models and provides a practical guide on how a firm can innovate these services through a process known as servitization.Servitization offers businesses a pathway to both improve economic productivity and sustainability. It can create greater value for customers, while also improving resource efficiency and dematerialisation of the supply chain. It has the potential to reshape the industrial landscape for businesses, markets, and consumers around the world. This book is for executives, professionals, and anyone else who is looking for a practical guide to implementing service-based business models or seeking to innovate their business models to focus on services. It functions as a companion for students in executive education courses on servitization, business model innovation, strategy, and operations and should be on the radar of all instructors in those fields.