Name: Social Media Ethics Made Easy: How to Comply With ftc Guidelines (en Inglés)
Price: 508.00 MXN
Availability: InStock
Author: Joseph W. Barnes
ISBN: 9781606498521

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portada Social Media Ethics Made Easy: How to Comply With ftc Guidelines (en Inglés)

Formato

Libro Físico

Editorial

Business Expert Press

Autor

Joseph W. Barnes

Idioma

Inglés

N° páginas

120

Encuadernación

Tapa Blanda

ISBN13

9781606498521

Social Media Ethics Made Easy: How to Comply With ftc Guidelines (en Inglés)

Joseph W. Barnes (Autor) · Business Expert Press · Tapa Blanda

Libro Físico

$ 508.00

$ 846.67

Ahorras: $ 338.67

40% descuento

Envío normal

Origen: Estados Unidos (Costos de importación incluídos en el precio)

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Reseña del libro "Social Media Ethics Made Easy: How to Comply With ftc Guidelines (en Inglés)"

Social Media Ethics Made Easy takes an in-depth look at the risks of social, digital and mobile media marketing without structured policies. Readers will learn what is at stake from the law to their reputation, and what happens if businesses and/or individuals do not disclose relationships or comply with (FTC) Federal Trade Commission regulations. Readers will come to understand what they should do, why, and how they should do it. The issues in this book affect every single business from for-profits, to nonprofits, to government and educational institutions. It also addresses the impact on every single social/digital media participant and why they must learn about these guidelines so they can protect their own personal brand. This book is intended for a broad audience including students and professors in both undergrad and graduate schools, and practicing business executives. The goal is to inform management practice and help current and future business leaders navigate through the ethical laws and compliance issues affecting social, digital and mobile media.