Name: Study of buying habits in toy and clothing products (en Inglés)
Price: 1351.61 MXN
Availability: InStock
Author: Bueno, Gabriela ; Domínguez, Valeria
ISBN: 9786203672640

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portada Study of buying habits in toy and clothing products (en Inglés)

Formato

Libro Físico

Autor

Gabriela Bueno

Valeria Domínguez

Editorial

Our Knowledge Publishing

Idioma

Inglés

N° páginas

Encuadernación

Tapa Blanda

Dimensiones

22.9 x 15.2 x 0.5 cm

Peso

0.14 kg.

ISBN13

9786203672640

Categorías

Astronomía, espacio y tiempo

Study of buying habits in toy and clothing products (en Inglés)

Gabriela Bueno (Autor) · Valeria Domínguez (Autor) · Our Knowledge Publishing · Tapa Blanda

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Origen: Estados Unidos (Costos de importación incluídos en el precio)

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Reseña del libro "Study of buying habits in toy and clothing products (en Inglés)"

This book includes a study of the buying habits of women in the city of Cuenca, related to the acquisition of clothes and toys for their nephews or godchildren from 0 to 11 years old. From the use of statistical techniques and tests such as variance analysis and chi-square, a descriptive research of transversal cut is carried out, by means of a probabilistic sampling by strata; with the purpose of corroborating hypothesis; in the same way, the main variables of purchase decision and the dependence with the annual income are compared, where it can be appreciated that it is a heterogeneous market segment for the implementation of strategies and marketing plans, reason why this niche represents a very attractive subject for future investigations since it moves millions of dollars at world-wide level. The research will contribute to the consideration of changes in society, and its approach to this group and others, which represent non-traditional market segments whose needs have not had greater attention from the commercial sector.