Name: Summary: The Fall of Advertising and the Rise of PR: Review and Analysis of the Ries' Book (en Inglés)
Price: 429.20 MXN
Availability: InStock
Author: Businessnews Publishing
ISBN: 9782511041543

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portada Summary: The Fall of Advertising and the Rise of PR: Review and Analysis of the Ries' Book (en Inglés)

Formato

Libro Físico

Autor

Businessnews Publishing

Editorial

Business Book Summaries

Idioma

Inglés

N° páginas

Encuadernación

Tapa Blanda

Dimensiones

19.8 x 12.9 x 0.2 cm

Peso

0.05 kg.

ISBN13

9782511041543

Categorías

Marketing

Summary: The Fall of Advertising and the Rise of PR: Review and Analysis of the Ries' Book (en Inglés)

Businessnews Publishing (Autor) · Business Book Summaries · Tapa Blanda

Libro Físico

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Origen: Estados Unidos (Costos de importación incluídos en el precio)

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Reseña del libro "Summary: The Fall of Advertising and the Rise of PR: Review and Analysis of the Ries' Book (en Inglés)"

The must-read summary of Al Ries and Laura Ries' book: "The Fall of Advertising and the Rise of PR". This complete summary of the ideas from Al Ries and Laura Ries' book: "The Fall of Advertising and the Rise of PR" shows that none of the recent business success stories have spent much money on advertising. Instead, companies such as Starbucks and PlayStation have invested in public relations. In their book, the authors explain the key differences between advertising and PR and why the latter is the only method that reaches the people who really matter. This summary demonstrates why you should start focusing on PR and what benefits it could bring for your company. Added-value of this summary: - Save time - Understand key concepts - Expand your knowledge To learn more, read "The Fall of Advertising and the Rise of PR" and discover why so many companies are choosing to focus on PR and why you should too.