Name: Sure to Rise: The Edmonds Story (en Inglés)
Price: 1073.20 MXN
Availability: InStock
Author: Wolfe, Richard ; Parsonson, Kate ; Alsop, Peter
ISBN: 9781988503318

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portada Sure to Rise: The Edmonds Story (en Inglés)

Formato

Libro Físico

Autor

Richard Wolfe

Kate Parsonson

Peter Alsop

Editorial

Canterbury University Press

Idioma

Inglés

N° páginas

310

Encuadernación

Tapa Dura

Dimensiones

25.2 x 21.2 x 2.8 cm

Peso

1.41 kg.

ISBN13

9781988503318

Categorías

Biografías de empresarios
Cocina: comidas y bebidas

Sure to Rise: The Edmonds Story (en Inglés)

Richard Wolfe (Autor) · Kate Parsonson (Autor) · Peter Alsop (Autor) · Canterbury University Press · Tapa Dura

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Origen: Estados Unidos (Costos de importación incluídos en el precio)

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Reseña del libro "Sure to Rise: The Edmonds Story (en Inglés)"

Edmonds is one of New Zealand's best-known brands - its radiant sun and ' Sure to Rise' promise have embellished baking powder labels and the much-loved Edmonds Cookery Book for over a hundred years and are now embedded in our popular culture. The man behind the company, Thomas Edmonds, came to New Zealand with his wife Jane in 1879. While running a modest grocery store in Christchurch, he expanded into making baking powder. As his most famous product took off, he built new premises, the last of them the Art Deco factory with its nationally admired gardens. Thomas embraced new advertising and marketing techniques and ensured progressive working conditions for his loyal staff. A generous benefactor, he gave his city some of its landmark buildings. This is the story of a man from humble beginnings who, thanks to hard work, creativity and persistence, and with considerable support from his wife, created an iconic business. Richly illustrated, 'Sure to Rise' is a fascinating slice of New Zealand's social and culinary history.