Name: Surreal Photography and Effective Advertising (en Inglés)
Price: 659.93 MXN
Availability: InStock
Author: Najmuldeen, Raqee S.
ISBN: 9781512153415

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portada Surreal Photography and Effective Advertising (en Inglés)

Formato

Libro Físico

Autor

Raqee S. Najmuldeen

Editorial

Createspace Independent Publishing Platform

Idioma

Inglés

N° páginas

190

Encuadernación

Tapa Blanda

Dimensiones

22.9 x 15.2 x 1.1 cm

Peso

0.29 kg.

ISBN13

9781512153415

Categorías

Ilustración y arte comercial
Publicidad

Surreal Photography and Effective Advertising (en Inglés)

Raqee S. Najmuldeen (Autor) · Createspace Independent Publishing Platform · Tapa Blanda

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Origen: Estados Unidos (Costos de importación incluídos en el precio)

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Reseña del libro "Surreal Photography and Effective Advertising (en Inglés)"

Surreal photography is adopted in advertisements to achieve strong appeal to the customers. It rests on aesthetical manipulation of imageries of real life objects to drive home adverts information in a more functional way. In other words, Surreal photography is not an arrangement of abstract pictures. Rather, the images are real life images carefully put together in an innovative and a far-from-conventional manner to project the message of the surrealist effectively. Though traditional Surrealism seeks to create a disturbing effect, the current application of Surreal photography in advertising creates an appealing effect. It would not have been important to advertising if it had been otherwise. The beautiful aspect of the Surrealism feature is that the image composition and arrangement are such that it produces better impressions on the viewers than would the conventional advertisement. This may be due to its somewhat unusual configuration of images. Direct studies of pictorial communication in advertising are rare. However, emphasis on the nature and influence of pictorial communication has been given in psychology, social psychology and anthropology. This book provides a useful foundation for the study of surreal images in advertising.