Name: The Music Export Business: Born Global (Routledge Research in the Creative and Cultural Industries) (en Inglés)
Price: 2415.48 MXN
Availability: InStock
Author: Stephen Chen; Shane Homan; Tracy Redhead; Richard Vella
ISBN: 9780367427054

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portada The Music Export Business: Born Global (Routledge Research in the Creative and Cultural Industries) (en Inglés)

Formato

Libro Físico

Editorial

Routledge

Autor

Stephen Chen; Shane Homan; Tracy Redhead; Richard Vella

Idioma

Inglés

N° páginas

218

Encuadernación

Tapa Dura

ISBN13

9780367427054

N° edición

The Music Export Business: Born Global (Routledge Research in the Creative and Cultural Industries) (en Inglés)

Stephen Chen; Shane Homan; Tracy Redhead; Richard Vella (Autor) · Routledge · Tapa Dura

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Origen: Estados Unidos (Costos de importación incluídos en el precio)

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Reseña del libro "The Music Export Business: Born Global (Routledge Research in the Creative and Cultural Industries) (en Inglés)"

The Music Export Business examines the workings of the fast-changing world of music industry exports. The music industry is in a state of flux, resulting from changes in technology, markets, government policies and most recently the COVID-19 pandemic. In analysing the ability of organisations to access international markets from inception, this book assesses global trends in music industry business models, including streaming and national export policies. The book deploys author interviews with industry insiders including musicians, managers, record labels and government stakeholders, using case studies to highlight cultural and economic value creation in a global value chainProviding research-based insights into "export readiness" in the global music industry, this book reassesses the "born global" phenomenon, providing a unique and valuable resource for scholars and reflective practitioners interested in the evolving relationship between music industries, national economies, government policies and cultural identity..