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The Storytelling Non-Profit: A Practical Guide to Telling Stories That Raise Money and Awareness (en Inglés)
Vanessa Chase Lockshin
(Autor)
·
Lockshin Consulting Inc
· Tapa Blanda
The Storytelling Non-Profit: A Practical Guide to Telling Stories That Raise Money and Awareness (en Inglés) - Chase Lockshin, Vanessa
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Origen: Estados Unidos
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Reseña del libro "The Storytelling Non-Profit: A Practical Guide to Telling Stories That Raise Money and Awareness (en Inglés)"
One story can change the world. What will your story be? Message from the Author: You've probably heard that storytelling is the best way to raise money and awareness for your non-profit. But - how do you tell inspiring stories?I have been answering this questions for non-profits through my training and consulting work, and now through my new book The Storytelling Non-Profit - A practical guide to telling stories that raise money and awareness.The Storytelling Non-Profit is a portable consultant for fundraisers, communications professionals, and executive directors who want to tell stories. The Storytelling Non-Profit walks professionals through the process of telling a story that inspires and resonates with a target audience.I believe that stories have the power to change the world, and my hope is that The Storytelling Non-Profit helps thousands of non-profits find their voice to tell their stories.-VanessaThe Storytelling Non-Profit gives you a step-by-step process for telling stories that raise more money and awareness. You'll learn: > The foundation of great storytelling> How to understand the audience you want to communicate with> The keys to finding and collecting great stories> How to create a 12-month plan for storytelling, which creates consistency and impact> Ways to navigate ethics and confidentiality when telling stories> How to measure the results of your stories to get the best results> Ideas for telling stories across digital and offline channels to reach the broadest audience possible
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