Name: Total E-mail Marketing (en Inglés)
Price: 2488.14 MXN
Availability: InStock
Author: Chaffey, Dave
ISBN: 9781138151628

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portada Total E-mail Marketing (en Inglés)

Formato

Libro Físico

Autor

Dave Chaffey

Editorial

Routledge

Idioma

Inglés

N° páginas

296

Encuadernación

Tapa Dura

Peso

0.55 kg.

ISBN13

9781138151628

N° edición

0002

Categorías

Marketing
Distribución mayorista e industria minorista

Total E-mail Marketing (en Inglés)

Dave Chaffey (Autor) · Routledge · Tapa Dura

Libro Físico

$ 2,488.14

$ 4,976.28

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Origen: Reino Unido (Costos de importación incluídos en el precio)

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Reseña del libro "Total E-mail Marketing (en Inglés)"

E-mail is a powerful marketing communications tool which excels at developing relationships with existing customers and acquiring new customers. This second edition builds on the author's successful formula, describing a practical approach to e-mail marketing for all marketers looking to exploit its potential or take their e-mail to the next level. Total e-Mail Marketing 2e draws on expertise and latest examples from leading European practitioners to detail practical tips to improve campaign results. Packed with brand new case studies and checklists to get you started or improve on past campaigns, the book covers all aspects of e-mail marketing, including: * Planning effective, integrated e-mail campaigns and e-newsletters * How to rapidly build a quality house list and select the best tools to manage it * Ethical and legal constraints in a fast-moving sector * Design and write HTML and text format e-mails for maximum response * Getting through the SPAM filters to maximize deliverability * Targeting, personalizing, measuring and improving e-mail campaigns * Integrating emerging technologies like blogs, RSS and mobile messaging * Practical dos and don'ts A vital supplement to the author's book e-Marketing eXcellence, also in its 2nd editon and co-written with PR Smith, this text is relevant to all marketers - specializing in e-marketing or not - as it offers an integrated campaign perspective and shows how to maximize integrated e-marketing results.