Name: Transnational Management: Identity and Nunchi in Multinational Corporations (en Inglés)
Price: 1321.74 MXN
Availability: InStock
Author: Kromer, Steffen
ISBN: 9781632331847

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portada Transnational Management: Identity and Nunchi in Multinational Corporations (en Inglés)

Formato

Libro Físico

Autor

Steffen Kromer

Editorial

Berry Street Books

Idioma

Inglés

N° páginas

302

Encuadernación

Tapa Dura

Dimensiones

24.4 x 17.0 x 1.8 cm

Peso

0.68 kg.

ISBN13

9781632331847

Categorías

Teoría social
Materia antropología social y cultural etnográfica
Las relaciones internacionales

Transnational Management: Identity and Nunchi in Multinational Corporations (en Inglés)

Steffen Kromer (Autor) · Berry Street Books · Tapa Dura

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Origen: Estados Unidos (Costos de importación incluídos en el precio)

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Reseña del libro "Transnational Management: Identity and Nunchi in Multinational Corporations (en Inglés)"

A case study of a particular population, transnational businesspeople working in German multinational corporations in Seoul, and examines nunchi (emotional intelligence), an important non-Western organizational phenomenon, and the role of symbols of identity in the recontextualisation process of adopting nunchi into strategic self-presentations.Consequently, this book will be a unique source for both scholars and practitioners, as its ethnographic approach provides enlightening new insights contributing towards an improved understanding of nunchi and identities in transnational management. In contributing a challenge to peculiar perspectives by taking a non-Western concept and exploring its relevance, this book provides a unique picture of nunchi and identity than has previously been presented in management studies. Thus, this book implies that nunchi is not a fixed object but a strategic tool, which allows transnational businesspeople to promote their individual drives, which leads on to new forms of self-presentation tailored to transnational business.Steffen Kromer is a business anthropologist and management consultant, who earned his PhD from Royal Holloway, University of London.