Compartir
Understanding Audiences, Customers, and Users Via Analytics: An Introduction to the Employment of Web, Social, and Other Types of Digital People Data (en Inglés)
Joni Salminen
(Autor)
·
Kholoud K. Aldous
(Autor)
·
Springer
· Tapa Dura
Understanding Audiences, Customers, and Users Via Analytics: An Introduction to the Employment of Web, Social, and Other Types of Digital People Data (en Inglés) - Jansen, Bernard J. ; Aldous, Kholoud K. ; Salminen, Joni
$ 1,084.46
$ 2,168.92
Ahorras: $ 1,084.46
Elige la lista en la que quieres agregar tu producto o crea una nueva lista
✓ Producto agregado correctamente a la lista de deseos.
Ir a Mis Listas
Origen: Reino Unido
(Costos de importación incluídos en el precio)
Se enviará desde nuestra bodega entre el
Lunes 22 de Julio y el
Martes 30 de Julio.
Lo recibirás en cualquier lugar de México entre 1 y 3 días hábiles luego del envío.
Reseña del libro "Understanding Audiences, Customers, and Users Via Analytics: An Introduction to the Employment of Web, Social, and Other Types of Digital People Data (en Inglés)"
This book presents the foundations of using analytics from the laboratory, social media platforms, and the web. The authors cover key topics including analytics strategy, data gathering approaches, data preprocessing, data quality assessment, analytical methods, tools, and validation methods. The book includes chapters explaining web analytics, social media analytics, and how to create an analytics strategy. The authors also cover on data sources, such as online surveys, crowdsourcing, eye tracking, mouse tracking, social media APIs, search logs, and analytics triangulation. The book also discusses analytical tools for social media analytics, search analytics, persona analytics, user studies, and website analytics. The authors conclude by examining the validity of online analytics.
