Name: winning in emerging markets,a road map for strategy and execution (en Inglés)
Price: 364.77 MXN
Availability: InStock
Author: Khanna, Tarun ; Palepu, Krishna G.
ISBN: 9781422166956

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portada winning in emerging markets,a road map for strategy and execution (en Inglés)

Formato

Libro Físico

Autor

Tarun Khanna

Krishna G. Palepu

Editorial

Harvard Business Review Press

Idioma

Inglés

N° páginas

247

Encuadernación

Tapa Dura

Dimensiones

24.1 x 16.8 x 2.4 cm

Peso

0.48 kg.

ISBN

9781422166956

ISBN13

9781422166956

Categorías

Estrategia empresarial
Técnicas de gestión empresarial

winning in emerging markets,a road map for strategy and execution (en Inglés)

Tarun Khanna (Autor) · Krishna G. Palepu (Autor) · Harvard Business Review Press · Tapa Dura

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Origen: España (Costos de importación incluídos en el precio)

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Reseña del libro "winning in emerging markets,a road map for strategy and execution (en Inglés)"

Already cited by the Financial Times, Forbes.com, The Economic Times, WSJ/Mint and several other prominent global business publications, Winning in Emerging Markets is quickly becoming the go-to book for mapping a strategy for entering new markets--and then quickly gaining a competitive edge in those high growth regions. Advancing the discussion about emerging markets themselves and how organizations can best leverage the potential of these regions, Tarun Khanna and Krishna Palepu - both well respected thinkers on the subject - argue there is more to sizing up these markets than just evaluating data points related to size, population, and growth potential. In fact, they say the possibility to expand a company's progress in developing economies is to first asses the area's lack of institutional infrastructure--and then to formulate strategies around what the authors call "institutional voids" to the firm's advantage. Khanna and Palepu say the primary exploitable characteristic of an emerging market are such voids, and though they create challenges, they also provide major opportunity both for multinationals and local contenders. Winning in Emerging Markets serves as a playbook for measuring a market's potential and for crafting a strategy to succeed there.