Name: youth marketing 101 (en Inglés)
Price: 301.69 MXN
Availability: InStock
Author: Benjamin, Freddie ; Kunto, Ghani ; Dhaliwal, Josh
ISBN: 9781470157364

Envío gratis

Formato

Libro Físico

Autor

Freddie Benjamin

Ghani Kunto

Josh Dhaliwal

Editorial

Createspace Independent Publishing Platform

Año

2012

Idioma

Inglés

N° páginas

Encuadernación

Tapa Blanda

Dimensiones

22.9 x 15.2 x 0.3 cm

Peso

0.09 kg.

ISBN

1470157365

ISBN13

9781470157364

Categorías

Marketing

youth marketing 101 (en Inglés)

Freddie Benjamin (Autor) · Ghani Kunto (Autor) · Josh Dhaliwal (Autor) · Createspace Independent Publishing Platform · Tapa Blanda

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Origen: Estados Unidos (Costos de importación incluídos en el precio)

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Reseña del libro "youth marketing 101 (en Inglés)"

Think "youth marketing" and you'll probably think of making brands cool; rollerblade girls on campus, bank managers in jeans or the monkey-on-a-trike Youtube video. The reality is it's none of the above. Graham Brown and his team condense 10 years studying and working with organizations like Apple, Facebook, Red Bull, MTV, Disney, Monster Energy, Nokia and UNICEF into this concise guide to help you avoid repeating the mistakes and learn from their success. Youth marketing is about company culture - it's not what you do, it's who you are. "Graham Brown is a marketing whistleblower despised by advertising agencies the world over for sharing the simple truth that you can't buy or hurry love...you have to earn it yourself. So if you're happy to continue paying for sex that leaves your brand empty on the inside, crying itself to sleep at night, don't bother reading this book. However, if you want to build a brand with soul and earn lifetime loyalty from your consumers then buy all his books before advertising agencies find a way to silence him forever." - Jamal Benmiloud, Vice President Marketing, Monster Energy Drinks